ven.
01 — Ven Agency
Tascol
SEO
Migration
Scope, timeline & investment for a seamless site migration.
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02: The Situation
Protecting
Your SEO Equity
Tascol.com.au is moving to a new WordPress build. Without a structured migration, 10+ years of indexed pages, keyword rankings and tracked conversions are at risk.
03
03: At A Glance
What's
At Stake
62
Pages to migrate
6
Migration stages
38 hrs
Recommended scope
A structured migration preserves every indexed URL, tracked conversion and keyword position built over the last decade.
04
04: Project Scope
The Full
Scope
01: Pre-Migration Planning
4 hrs
Problem
- URL gaps and missing redirects
- No tracking code inventory
Action
- Screaming Frog full crawl & export
- GSC, GA4 & Ahrefs audit
- Tracking code collection
02: Content & SEO Review
10 hrs
Problem
- Blog structure and metadata gaps
- Missing alt text across pages
Action
- 62-page on-page SEO check
- Blog migration (categories, tags)
- Homepage & service page review
03: Redirect Planning
6 hrs
Problem
- Old URLs returning 404
- Broken link equity loss
Action
- URL mapping spreadsheet (old to new)
- .htaccess / plugin redirect setup
- Redirect QA (chains, loops, gaps)
04: Staging QA
5 hrs
Problem
- Crawl errors and slow pages
- Redirect chain issues
Action
- Robots.txt, noindex & sitemap check
- Core Web Vitals (PSI, GTmetrix)
- Canonical tag review
05: Post Go Live
5 hrs
Problem
- Analytics drift post-launch
- Unverified live redirects
Action
- Reinstall GA4, Meta Pixel & tracking
- GSC sitemap submission
- Live redirect QA & 404 check
06: Audit & Fixes
8 hrs
Problem
- Residual technical debt
- New site introduces SEO issues
Action
- Full Screaming Frog / SEMrush live crawl
- Fix meta, dupes & broken links
05
05: Time Estimate
Hours By
Stage
121086420
S1
Plan
Plan
S2
SEO
SEO
S3
Redirects
Redirects
S4
QA
QA
S5
Go Live
Go Live
S6
Audit
Audit
Recommended hours per stage | Based on 62-page Elementor/Yoast migration | Total: 38 hrs
06
06: Detail
Stage
Breakdown
| Stage | Est. Hours | Key Tasks |
|---|---|---|
| 01: Planning | 4 | URL crawl, GSC/GA4 audit, tracking inventory |
| 02: Content & SEO | 10 | 62-page on-page check, blog migration, page review |
| 03: Redirect Planning | 6 | URL mapping, .htaccess setup, redirect QA |
| 04: Staging QA | 5 | Crawlability, Core Web Vitals, redirect tests |
| 05: Post Go Live | 5 | Analytics reinstall, sitemap, live QA, 404 check |
| 06: Audit & Fixes | 8 | Full crawl, fix technical SEO issues |
| Total | 38 hrs | Recommended scope |
07
07: Why It Matters
What We're
Protecting
Indexed pages preserved — no rankings lost on migration
Keyword positions protected across all 62 pages
Analytics & conversion tracking continuity
Zero 404 errors for crawlers and users
Core Web Vitals maintained post-launch
Redirect chain integrity — no double-hops or loops
08
08: Investment
Scope &
Investment
38 hrs
Recommended scope
$180/hr
+ GST partner rate
$6,840
+ GST total investment
+0.5 hr/wk
Post-launch monitoring
Stages 2 and 6 carry the most variability — content complexity and technical debt are the key drivers. We flag at midpoint if the upper range looks likely. Post-launch monitoring is billed separately.
09
09: After Launch
Post-Launch
Timeline
Week 1
Reinstall GA4, Meta Pixel & tracking tags
Submit new sitemap to Google Search Console
Week 1–2
Live redirect QA — retest all 301s in production
URL status sweep — confirm 200/301 responses, flag 404s
Week 2–4
Daily 404 monitoring — fix emerging errors as they surface
Week 4–6
Ongoing keyword & traffic monitoring (0.5 hr/week)
Week 6
Final site audit (Screaming Frog/SEMrush) — technical SEO sign-off
10: Next Steps
What Happens Next
-
1
Confirm scope. Approve the estimate and we lock in the project.
-
2
Pre-migration crawl begins. Ven SEO team runs Screaming Frog and GSC audit.
-
3
Staging QA & redirect map. Delivered for your review before go-live.
-
4
Go-live sign-off. 6-week post-launch monitoring begins.